Elevating a solar SaaS brand with strategic creative direction and high-impact assets.
Context
Quativa simplifies solar sales for installers and homeowners by unifying proposal, financing, lead management, and project flow into one platform.
When I joined, their brand assets were functional but inconsistent, and their visual presence lacked coherence. I was brought in to level up their user-facing brand—web, social, pitch decks—while advising their internal creative team on direction.
Details
Role:
Creative Direction & Brand Asset Lead
Involvement:
Brand refinement, Web assets, Social, Pitch decks, Internal visual system
Tools:
Adobe Creative Suite, Figma, Canva
Overview
The goal was to push Quativa’s brand from “good enough SaaS” to “trusted solar tech leader.” We refined their visual language—typography, color, graphic style—then translated it into templates and assets that could live across social media, web, and investor-facing materials.
Challenge
Solar SaaS lies at the intersection of tech, energy, and real estate—messy fields. The problem: many brands in this space lean too “industrial tech” or too “eco greenwashed.” Quativa needed visuals that felt both credible and modern. Plus, their internal creative team needed a clear system so everything scales without inconsistency.
Solution
We created a visual brand toolkit that balanced trust, energy, and clarity—so all touchpoints reinforce the Quativa identity.
- Brand consistency: Unified iconography, color accents, and typographic scale applied across channels.
- Template system: Social, deck, and web templates that internal teams can use without design back-and-forth.
- Strategic creative direction: I worked with Quativa’s design team to guide content decisions, image style, hierarchy, and narrative alignment.
Results
Quativa’s refreshed asset ecosystem elevated their visual presence in investor pitches, marketing campaigns, and customer touchpoints. Their internal team reported faster asset production cycles—assets once taking days now take hours. Stakeholder feedback praised the brand as “sharp, consistent, and trustworthy”—a change that helped them position more confidently in the competitive solar SaaS space.
