A complete brand identity and website for New Orleans’ trusted title agency.
Context
Desire Title Company came to me needing more than a logo—they wanted a full brand system that matched their reputation as New Orleans’ premiere title provider. From legal expertise to client transparency, their services were already exceptional. What they lacked was a cohesive identity and digital presence that reflected their credibility, professionalism, and strong community roots.
My task was to deliver a full setup—from logo design through website launch—that would position them as both approachable and authoritative in a competitive market.
Details
Completed:
2024
Role:
Brand Designer & Creative Director
Scope:
Logo Design, Brand Guidelines, Website Design
Tools:
Illustrator, Photoshop, Figma, Wix Studio
Overview
The approach was to blend tradition and modernity, reflecting the culture of New Orleans while establishing Desire Title as a forward-thinking agency. We chose a palette anchored by Elm Green and Desert Mist with accents like Coral Pink and Quicksilver for warmth. Typography balanced professionalism with personality, pairing Poppins and Playfair Display with a luxurious script accent.
Challenge
The challenge was creating a brand that balanced trust and warmth. Title companies must project authority in high-stakes real estate transactions, but Desire Title also wanted to emphasize their client-first, community-driven approach. The solution had to feel polished and reliable, but also approachable and distinctly local.
Solution
The brand identity and website were built to give Desire Title a unified, professional presence that reflects both their expertise and community values.
- Distinctive brand system: Custom logo, typography, and palette designed for consistency and recognition.
- Full brand guide: Standards for logo use, colors, type, and imagery to ensure long-term cohesion.
- Website design: A modern, mobile-friendly site built to support clients with clear service navigation and easy access to resources.
Results
The new brand and website gave Desire Title the cohesive presence they were missing. Their logo and color system now carry consistently across digital and print, while the website reinforces their reputation as a transparent, client-first title agency. The result is a brand that communicates credibility, builds trust at every touchpoint, and reflects their standing as a top title provider in New Orleans.
