A bold visual identity and motion system for a premier sports media show.
Context
This project required translating a cinematic short film, backed by Jordan Brand and Russell Westbrook, into a cohesive, multi-platform digital brand identity. Working closely with the production company Incubation Lab, the objective was to reel in and unify the creative direction for highly visible streaming platforms. By bridging premium streetwear aesthetic with entertainment marketing, this project showcases the ability to manage high-profile intellectual properties and deliver consistent, impactful designs for global streaming environments.
Details
Time Frame:
Production Engagement, 2022–2023
Role:
Production Designer & Motion Designer
Scope:
Title Card Design, Digital Asset Production, Key Art, Social Media Design
Tools:
Adobe Illustrator, Photoshop, After Effects
Overview
The exercise was designed to unify the visual presence of a short film across major streaming and social ecosystems. The identity leaned into a raw, premium, and culturally resonant aesthetic—reflecting the storytelling style of Jordan Brand and Russell Westbrook—while ensuring every digital layout was optimized for maximum click-through appeal.
Challenge
The challenge was to deliver a brand system that maintained a premium feel across wildly different digital footprints. It needed to support a system: a cohesive identity with high-impact title cards, platform-specific thumbnails, and responsive social media assets. That meant carefully adapting core assets for varying technical specs on platforms like Apple TV, YouTube, and BET+ while simultaneously building out a signature intro animation for the production house itself.
Solution
The project demonstrated how meticulous production design can anchor a film’s marketing ecosystem across streaming and social channels. Each step was engineered to maintain creative depth while strictly adhering to rigorous network specifications.
Strategic asset unification: Anchored the visual direction across all marketing materials, designing high-contrast title cards and key digital backgrounds tailored for major streaming interfaces.
Responsive streaming layouts: Engineered optimized thumbnail and background assets for Apple TV, YouTube, and BET+, balancing rich storytelling graphics with layout-specific crops and readability requirements.
Production company identity: Developed and animated the signature intro sequence for Incubation Lab using After Effects, creating a slick, rhythmic visual marquee to precede the film.
Results
The comprehensive asset package highlights how unified creative direction can elevate an entertainment launch across competitive digital landscapes. The final deliverables showcase a striking, premium identity—proof that a meticulous design workflow can seamlessly bridge the gap between studio vision and end-user platforms.
This project further demonstrates an ability to execute future-ready digital workflows and deliver high-stakes branding that merges cultural relevance with precise technical execution.